Speedway Beijing

A life-size replica of a 2019 Ferrari F1 car, wired to a VR simulation, placed inside an environment designed to feel like race day.

The space sits within a larger circulation loop in a major tourist attraction. A mesh wall gives arriving visitors a partial view from the elevator — enough to see the car, not enough to understand the full space. Inside, the plan divides into two halves: a café and a grandstand, tied together by a continuous overhead lighting rig that references pit lane canopies.

Full-height video walls stream the VR simulation in real time, transporting the space to whichever of the 21 global race circuits the driver selects. Waxworks of Vettel and Hamilton occupy purpose-lit alcoves. The flooring uses checkerboard and chevron graphics to define zones and reinforce the motorsport language without relying on expensive finishes.

The result is part game, part spectator sport. Drivers race. Everyone else watches, eats, and photographs themselves next to a Formula 1 car.